Abstract: 【Objective】To explore the new mode of transformation and upgrading of bamboo industry, especially the integrated development of bamboo tourism under the situation of “Internet +”, and to provide reference for the method of constructing the basic system of bamboo tourism. 【Method】Case study method was adopted, Anji County of Zhejiang Province was taken as a study area. The cases of comprehensive renovation of small towns, planning, design and construction of urban and rural landscape construction during 2017—2022 were collected openly, combined with factors of bamboo tourism basic system. The case data were analyzed, and some hypotheses were proposed for verification. 【Result】The basic system of bamboo tourism can be constructed from three aspects: protecting natural landscape features, integrating tourism resources of bamboo township and innovating rural cultural tourism. Through repairing mountain background and creating river and lake space, the construction is conducted in nine aspects, including creating beautiful countryside, improving intelligent traffic, constructing folk houses in northern Zhejiang, reviving historical culture, innovating business forms and functions, digital enabling industry, and invigorating culture and tourism. 【Conclusion】In the era of Internet economy and rural revitalization, bamboo tourism, as the engine of the three industries, undertakes the function of industrial integration and business form innovation and development, and plays an increasingly important role. It is suggested that to promote the transformation and upgrading of the bamboo industry actively, to follow the development way of “developing the third industry, strengthening the second industry and driving the primary industry”, to make a linkage of the first, second and third industries, to give play to the independent innovation mode of industrial clusters and take the industrial upgrading road of exploring integrated development.