Abstract: The whole-chain development model of the bamboo industry has strong vitality, but it faces some challenges in practical operation. It is of great significance to promote the whole-chain development of the bamboo industry with the concept of rural operation. The development of the whole industrial chain of bamboo sector in Lin'an District of Hangzhou has many advantages, such as a sound industrial foundation, outstanding innovation subjects and a good business reputation. The existing problems include unconnected management entities, non-integrated innovative technologies, scattered creative products and absence of overall coordinators. By introducing the concept of rural operation, a top-level design can be strengthened to lead rural operators to fulfill the management responsibilities, consolidate the bamboo cultural industry in an all-round way, and build a carrier for the whole-process, in-depth tourist experience of bamboo culture, which can effectively promote the whole-chain development of bamboo industry in Lin'an.